Deen's business relationships have been steadily unraveling since comments she made in a court deposition entered the public's eye that revealed her usage of racial slurs in the past. Even after an emotional interview on the "Today" show in which she apologized for her hurtful words and assured the nation that she's not a racist, Deen has been forced to watch her empire quickly crumble.Does anyone really believe these companies are dumping Paula Deen because she's a racist?
Last week, Food Network announced that it would not renew her contract, while Smithfield Foods cut ties with her as a spokeswoman. The world's largest retailer, Walmart, ended their relationship on Wednesday, and Caesars Entertainment took Deen's name off of four of its restaurants.
On Thursday, Deen was hit with another volley, as Target, Home Depot, QVC and diabetes drug maker Novo Nordisk dumped her.
~ Kim Bhasin, HuffPo
Since when does Corporate America - of all institutions - care about anti-black racism? When did that happen?
Bar Patrons, from the moment Food Network dropped this woman, I smelled a setup. I got the feeling they'd been trying to drop this woman for a while for some other reason. You know...the kind we commoners don't know about. Lisa Jackson's lawsuit simply presented an opportunity to kill two birds with one stone: drop Paula and look righteous while doing it.
As was aptly pointed out in this article, the food industry is rife with racial and sexual discrimination, and we're not just talking in the Southern Fried circles. The posh, upscale establishments don't even want colored folks serving their food at all. So it's not like Food Network's taking some sort of stand. I mean, Paula didn't turn this way overnight; she was their employee for years. They knew how she was to begin with (though they will surely deny it). So why drop her now?
I mean, look at the names up there. Walmart? Walmart??? Since when does that modern-day slave-driving sweatshop of an institution give two shits about Paula and her plantation fetish? Where was this righteous indignation, this show of solidarity when they were stepping all over their own employees and selling them down the river?
And people keep referencing Paula's "empire" - is that what this is all about? Was her name starting to cost too much? Did her proposed contract renewal contain too many extra zeroes? Did she ask Novo Nordisk for a seven-figure raise?
We're living in a time where corporations are willing to cut costs By Any Means Necessary and Paula seems to be just the sort of expendable expense that would get cut. I mean, why not drop the Diabetic Dowager? Her food's come under criticism for years, after all; I practically had a heart attack the first - and only - time I ever watched an episode of her show.
Truthfully, I don't think it's even about that. America is the Fat Kingdom after all. And no, I don't think this about the fact she offended an employee of color. I think it's about the possibility she offended a white person in power. 'Cause everything happening to her right now smells like someone upstairs put out a corporate hit on her ass.